radio city campaigning with Gingercup

By Chamundeeswari    15 / Mar / 2019    In Category Business


A Ship is always safe at the shore but that is not what it is built for, so when Radio City  91.1, India`s first private radio station realized this and wanted to be innovative and unique in promoting their channel in Delhi in order gain more audience, it collaborated with Gingercup, pioneers of cup branding in India. As always Gingercup amazed Radio city by making the campaign a huge success. Gingercup promoted the Radio City FM channel with printed disposable cups and had mentioned a catchy line on coffee cups which says "rag rag mein daude dilli". Therefore now everyone in India knows "FM bole tho radio city 91.1" and " cup Branding bole tho Gingercup"