Have you had a PPC (Pay per Click) audit off late? If yes, how do you know it was performed properly? In this article, we are going to highlight how to know if your PPC audit was done by an unprofessional PPC expert in Charlotte.
No Budget Analysis:
When you invest in any department of your business, you are looking to get a positive ROI. And the PPC campaign is no exemption!
That is why professional PPC audit will let you know if you are spending cash wisely. It’ll demonstrate you how much cash you are wasting & how much more you could add to your bottom line by tuning your ad spend for particular campaigns.
No Network Analysis:
What networks your ads are running on? A professional PPC management company in Charlotte will let you know where your advertisements are appearing. That includes display networks, search networks, or both.
No Network Analysis:
Where your advertisements are are doing their best? In the Midwest? In the Southeast? In particular states or cities?
A great PPC audit will demonstrate you where you are expected to find more business with increased ad spends. Also it will let you know where you must ignore spending money so that you don’t waste your hard earning.
No Bid Analysis:
On many PPC networks the main challenge is finding just the appropriate amount to bid. You waste money, if you bid too much. Your advertisements won’t appear regularly, if you don’t bid enough.
A highly professional PPC audit team will give you report that include details regarding how you can fiddle with your bidding to make the most of your ROI.
No Ad Scheduling Analysis:
Also, you need to know when your advertisements do best. It might be during business hours or during non-business hours.
A professional audit team will provide a report that shows when users are expected to check out your ad.
No IP Exclusion Analysis:
Do you wish to see your own ad when you look for a term concerned to your brand? Possibly not!
That is it is an excellent idea to make use of IP exclusions. You can rule out your own office network from displaying your PPC advertisements.
By doing so you will actually save ad impressions for those who truly matter: prospective customers!
A poor PPC audit won’t offer you any information regarding IP exclusions.
No Landing Page Analysis:
Why landing page analysis is so critical? Because your landing page is where you “seal the deal” with users who have show a curiosity in your ad.
A professional audit will display you the present conversion rate of your landing page & provide actionable insights regarding how to boost it.
No Ad Rank Analysis:
Your Ad Rank determines where your ad emerges in the search results. You can check it by looking at the average position column in Google AdWords or Bing Ads.
So, you see how rookie PPC audit can have an adverse impact on your Adwords management campaign. Next time you are looking to give your business a PPC boost, keep these above mentioned points in mind before choosing an Adwords Management Company in Charlotte.
This article is written by My Charlotte Digital – a complete digital marketing service that also specializes in professional Adwords Management Services.