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Marketing Analytics Software Market worth $2.10 Billion by 2019

By Saagar0007    14 / Aug / 2018    In Category Technology

The report Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019”, defines and segments the global marketing analytics software market into various sub-segments with an in-depth analysis and forecasting of market sizes. The report also identifies the factors driving this market, various restraints and opportunities impacting it along with the adoption trends.

Early buyers will receive 10% customization on reports.

Marketing analytics software is becoming the essential tool in each industry for the analysis of consumer behavior. It improves the effectiveness of each marketing program by measuring result and understanding what works best. It analyzes the marketing budget allocated for online marketing activity, by knowing the best Return on Investment (ROI). Using marketing analytics software allows marketers to be more efficient at their jobs and minimize the wastage of dollars.

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However, the marketing analytics software increases the efficiency of the marketing campaign and as well as decrease the marketing spending. But, still the managers are reluctant to invest into the software. The reason why most of the managers are not using the software is because they are reluctant to use the analytics software or they lack the skill in order to use it. This factor is acting barrier in the growth of the global marketing analytics software market. Thus, there is need to create awareness about the software and its benefits across the mangers of the enterprises.

MarketsandMarkets broadly segments the global marketing analytics software market by regions: North America (NA), Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America (LA); by application in marketing methods: social media marketing, email marketing, SEO marketing, pay per click marketing, display marketing, video marketing, content marketing; by deployment model: on-premises and hosted: by end users: Small and Medium Businesses (SMBs) and enterprises.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

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