The Chinese digital marketing landscape is different in many respects, especially because many well-known and massively used social media platforms are not relevant in China. Targeting the Chinese consumers through their indigenous search engines like Baidu and social media platforms like Weibo and WeChat needs slightly different skills. While brands who are adept in digital initiatives can try the solo route, it is recommended to hire a digital marketing agency for better success. Here is a look at how a professional, well-qualified agency can help your business grow.
For a brand that is just testing its waters in China, creating quality, compelling, and in interesting content by themselves may become a herculean task. A Chinese digital marketing agency helps brands and companies create not just written, Chinese content but also others like images, videos etc. that are crucial in digital marketing. Many of these agencies also help manage social media pages and platforms, answering user queries promptly as Chinese consumers like to engage through online chats.
Networking with vendors and others
Digital marketing efforts do not end with creating ads or running them through the month. For successful impact, a brand needs to have good relationships with many others in their domain. A digital marketing agency helps businesses by creating lasting relationships with vendors, media, platforms connection, and so on. Such relationships can prove crucial when you want to extend marketing beyond digital avenues or need to have tie-ups for events, sponsorships etc.
Marketing tailor-made to the Chinese
A marketing strategy that works for your business in one part of the world may not give you results in China. Connecting with prospective clients through Chinese search engines and social media platforms requires slightly different skills. Consumers in China respond better to Chinese websites and rely extensively on engaging with the brand through one-to-one conversations that spin-off from social media posts. Utilizing SEM opportunities on Baidu needs you to go through stringent certification and licensing procedures, all of which can become too much to handle by yourselves. A well-qualified digital marketing agency, having worked on many other such projects, helps you navigate these hurdles with ease and helps tailor your marketing efforts to meet Chinese expectations.
As a new entrant in the market, you can consume a lot of time figuring out how digital marketing in China works, costing your business valuable time and money. The pace at which consumers use digital platforms is something you may find difficult to match, especially when you need to focus your efforts on other crucial business functions. Instead, hiring a professional Chinese digital marketing agency can help you tackle the initiative in a structured, timely, and affordable manner.
When hiring a digital marketing agency in China, it is recommended to associate with those that have a physical presence in the country (in addition to offices worldwide), as they can give you a better, holistic understanding of the Chinese market.
Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in china. To know more, visit Adstochina.westwin/who-we-are.