The global geofencing market is seeing active participation of tech companies keen upon creating cutting-edge solutions to address different needs of end users. Some such keen players that have made a mark in the competitive landscape are Apple Inc., Thumbvista, Mapcite, Swirl Networks, Inc., Simpli.Fi, Localytics, Mobinius Technologies Pvt. Ltd., GeoMoby, and Bluedot Innovation.
Apart from product development and aggressive marketing strategies, such key players in the global market for geofencing are also going on to additional features such as geoconquesting – an upcoming advertising and marketing tactic in which consumers are poached from rivals by sending real-time messages on their locations.
Networks deployed in geofencing can be broadly segmented into cellular and unlicensed low power technology. Of them, the cellular network is expected to majorly boost the global geofencing market through 2022. This is because, they are better at facilitating geofencing operations compared to low power technology networks. The TMR report predicts that the cellular networks will help pull in revenues to the tune of US$1.5 billion in the market by 2022.
Geography-wise again, North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa are to name the noteworthy segments in the market for geofencing. Among them, North America generates maximum demand due to swift development of various effective marketing strategies by concerned stakeholders.
At the forefront of driving demand in the global market for geofencing is the transportation and logistics industry. “Live tracking of fleet along with other freight management operations are being bettered using geofencing software and over the half the revenues in the market are being generated by the transportation and logistics sector,” prophesizes the lead analyst of the report. Apart from that, modern cab aggregating services and food delivery apps are also banking upon the technology big time. For example, geofences are a key component of Uber’s service – its app assigns rides to the drivers nearest to the on user’s location using the technology.