Managing creative teams is not the same as managing regular employees because creative people are not the ones who just follow a set of rules. This is one of the important traits that make them successful in the design-oriented field. Here are some leadership tips to manage a team of creative people.
1. Let Them Fail
The biggest fear in mind of creative professionals is the failure, and this is what holds them back to branch out of the norm. However, failure plays an important role in the creative process. If your creative team sets on a safer path and takes decisions to avoid risk, they are more likely to lose the creative objective. As a manager or team leader, you need to accept and even respect creative failures.
2. Don’t Be Bossy
People don’t like to be told what to do and how to do and that holds true for creative people. Instead of ordering them to do specific things all the time, you need to act as a coach and give them suggestions that would help them improve team performance.
Creative people like challenges so you need to help them in solving creative challenges using their creativity and guide them rather than giving orders.
3. Prioritize Trust and Communication
You need to be optimistic and trust your team. Strong leadership and trust go in hand in hand and great leaders share a trait of being highly trusted by their team. Team managers who inspire trust get more loyalty and innovation from their creative teams.
Similarly, effective communication amongst team members and managers would ensure everyone is on the same page. You should allow your creative team to do their job in their own way and avoid micromanaging different aspects of their work.
4. Spend Time to Know Their Strengths and Weaknesses
According to a leading study, when managers focus on employees’ strengths while reviewing their performance, the productivity rose by 32%. The same study showed focusing on weaknesses resulted in a decrease of performance by 27%. This shows the importance of knowing the strengths and weakness of team members.
Knowing each team member’s strengths and weaknesses help in the effective delegation while managing creative teams that translates into higher morale and enhanced productivity.
5. Encourage Brainstorming and Collaboration
Brainstorming is an effective technique that can be practiced in groups or alone. Brainstorming sessions encourage people to come up with unique ideas that may seem crazy when looked at the first time. However, some of these ideas can be used to craft creative solutions to problems.
Teams that work together have some common goals. Collaboration gives every team member to participate and communicate their ideas. Also working towards the same goal gives team members a sense of purpose that also acts as a motivator to do good work. Hence, you need to encourage collaboration and brainstorming in your creative teams.
Follow the tips given above when managing creative teams and you would help your team unlock innovation which would help your organization impressive results.
Vitamin Talent is a creative staffing agency operating from Los Angeles, Boston, London, etc., providing companies with the right talent plus help them in managing creative teams and placing job-seeking candidates in the best positions and help. For more information, visit www.Vitamintalent.com/What-we-do.