With the world going digital and all business understanding the necessity of going digital, digital intelligence platforms are needed more than ever. Many businesses use digital platforms to connect with their customers (or potential customers) and draw insights from the first-hand feedback. Digital intelligence platforms are helpful in obtaining real-time business insights. Apart from increasing customer retention, they also provide competitive differentiation. With data management tools, digital intelligence platforms collect, store and manage digital data of the consumers. This data analyzes consumer behavior.
Growing popularity of online shopping and e-commerce are driving the growing global digital intelligence platform market. Another major factor in this regard is increasing demand for mobile applications. Tracking of consumer transactions, recording sales and retailers obtaining customer insights to make better business decisions in real time has sped up the market growth. Connecting to customers via social media also helps businesses to understand their tastes. Via web analytics, analysis of customer behavior helps businesses to make customer-centric business decisions.
Market Research Future (MRFR) has prepared a report on the global digital intelligence platform market that predicts the growth at 20% Compound Annual Growth Rate (CAGR) for the forecast period 2018-2023. In this report, global digital intelligence platform market has been segmented by the component, organization size, touch point and vertical. Segmentation of touch point includes company website, email, kiosk, mobile, social media, and web. There are expectations about mobile touch point holding the major share of the market due to increasing adoption of mobile devices and due to the phenomenon of consumers considering their importance while making purchase decisions. The growth of company website segment is expected at the highest rate during the forecast period because consumer data can be collected from company websites, easily. The growth of the global digital intelligence platform market is being driven due to high adoption of contactless payments.
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Regional segmentation of global digital intelligence platform market covers Asia Pacific, Europe, North America and Rest of the World. In the global market, North America holds the largest share, followed by Europe, and Asia Pacific region. Technological advancements and increased adoption of cloud-enabled mobile devices across various industry verticals are contributing growth of the North American market. In North America, United States of America (USA) and Canada dominate the market for digital intelligence platforms, with Mexico having a sizable presence. Well-established infrastructure in North America facilitates faster implementation of advanced technologies. Europe stands a chance to grow at the fastest rate during the forecast period. The European market is dominated by France, Germany and United Kingdom (UK). The Asia-Pacific market comprises of China, India, and Japan, followed by rest of Asia-Pacific.
Major Key Players
The key players in global Digital Intelligence Platform Market Adobe Systems (USA), Cxense (Norway), Evergage (USA), Google, Inc. (USA), IBM (USA), Localytics (USA), Mixpanel (USA), New Relic (USA), Optimizely (USA), SAS Institute (USA) and Webtrekk GmbH (Germany).
Latest Industry News
Chinese e-commerce giant Alibaba has deployed its smart city artificial intelligence (AI) platform in Kuala Lumpur, Malaysia. This platform is its first such implementation outside China. The AI-powered platform which has been named as Malaysia City Brain operated on Alibaba`s cloud infrastructure. It was developed to support smart cities in their digital transformation.
Publis Groupe recently inaugurated Marcel, an artificial intelligence (AI) platform which they planned to develop in June 2018. This AI is expected to give the organization’s 80,000 employees access to the group’s global resources.
Fujitsu Limited and Microsoft Corporation have signed an agreement to collaborate in the field of AI to accelerate the transformation of the ways people work in companies.
Recently, Ford announced a collaboration with Chinese search giant Baidu. Both organizations will work together on new in-vehicle infotainment systems and digital services based on Baidu`s DuerOS AI platform. The cloud-based platform will enable features such as image or voice recognition to personalize and “enrich” the user experience for car owners in China. The two organizations are also planning to leverage Baidu`s artificial intelligence technology in digital marketing. They are going to explore “integration with Transportation Mobility Cloud,” Ford`s new platform to improve vehicular communications in cities.
LIST OF TABLES
Table1 Global Digital Intelligence Platform Market: By Region, 2018-2023
Table2 North America Digital Intelligence Platform Market: By Country, 2018-2023
Table3 Europe Digital Intelligence Platform Market: By Country, 2018-2023
Table4 Asia-Pacific Digital Intelligence Platform Market: By Country, 2018-2023
Table5 Middle East & Africa Digital Intelligence Platform Market: By Country, 2018-2023
LIST OF FIGURES
FIGURE 1 Global Digital Intelligence Platform Market Segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Five Forces Analysis Of Global Digital Intelligence Platform Market
FIGURE 4 Value Chain Of Global Digital Intelligence Platform Market
FIGURE 5 Share Of Global Digital Intelligence Platform Market In 2018, By Country (In %)
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