Global Clickstream Analytics Market, By Type (Software, Services), By Applications (Click Path and Website Optimization, Customer Analysis, Traffic Analysis), By End-User (Government, BFSI, Telecommunications, Retail, Media and entertainment, Transportation) - Forecast 2023
The Clickstream Analytics market is growing at a rapid pace. Innovation and advancements in collecting, analyzing and storing visited site by the visitors and availing these sites in the next login are driving factor for the Clickstream Analytics market. Clickstream Analytics market is globally emerging across world. The study shows a recent trend of adopting this clickstream technology and the high adoption is resulting on more demand of clickstream technology in the market.
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The study indicates that the increasing demand of clickstream technology is a key factor for Clickstream Analytics market. It has been observed that increase in adoption of online technologies is boosting factor of Clickstream Analytics in the market. The study indicates that the high costs of clickstream data storage is a major challenge for the Clickstream Analytics market.
According to Market Research Future Analysis, Global Clickstream Analytics Market has been valued at US $ ~1.3 Billion by the end of forecast period with ~11% of CAGR during forecast period 2018 to 2023.
Market Research Future (MRFR) recognizes the following companies as the key players in the Clickstream Analytics Market: – Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), and Vlocity, Inc (US). among others.
Commenting on the report, an analyst from Market Research Future (MRFR)’s team said:
By end-user segment, the eCommerce and the media and entertainment would account for a largest users in Clickstream Analytics market due to the increasing trend of adoption of online page browsing in Clickstream Analytics market. The Banking, Insurance and Financial Services is also expected to show considerable positive indication towards Clickstream Analytics market.
By Region, MRFR analysis shows that North America accounted for the largest share of the Clickstream Analytics. This is measured as a strong presence of major vendors and the wide adoption of Clickstream Analytics. The Clickstream Analytics market in Asia-Pacific (APAC) is expected to show the highest pace of using these services in the forecast periods as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer. It can be considered that growing adoption of online site visiting in the clickstream sector for various applications such as online ticket booking of various amenities like hotel booking, flight, bus or cab booking, online shopping via number of eCommerce sites and many others facilities can reach to the highest point along with the new development in technology.
For the purpose of this study, the global Clickstream Analytics market has been segmented on the basis of software, application, services, end-user and region. The report on Clickstream Analytics contains detailed analysis with market size of each segment.
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The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
LIST OF TABLES
TABLE 1 CLICKSTREAM ANALYTICS MARKET, BY TYPE
TABLE 2 CLICKSTREAM ANALYTICS MARKET, BY APPLICATION
TABLE 3 CLICKSTREAM ANALYTICS MARKET, BY SERVICES
TABLE 4 CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT
TABLE 5 CLICKSTREAM ANALYTICS MARKET, BY END-USER
LIST OF FIGURES
FIGURE 1 RESEARCH METHODOLOGY
FIGURE 2 CLICKSTREAM ANALYTICS MARKET: BY TYPE (%)
FIGURE 3 CLICKSTREAM ANALYTICS MARKET: BY APPLICATION (%)
FIGURE 4 CLICKSTREAM ANALYTICS MARKET: BY SERVICES (%)
FIGURE 5 CLICKSTREAM ANALYTICS MARKET: BY DEPLOYEMENT (%)
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