According to a new market report published by Transparency Market Research titled “Baby Care Products Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018 – 2026,” the global baby care products market is expected to reach US$ 109.13 Bn by 2026, expanding at a CAGR of 5.0% from 2018 to 2026. Asia Pacific is projected to account for large share of the global baby care products market during forecast period. Baby care products specially designed taking into consideration the wellbeing of kids. Rise in awareness about health and hygiene of babies has boosted the demand for baby care products.
Increase in disposable income and growth in working women population have augmented the demand for baby care products. Improvement in the economic conditions in developing countries such as Brazil and India has also propelled the demand for baby care products.
Growth in distribution channels such as online and offline is also driving the baby care products market. Additionally, product innovation and competition driven price reduction are expected to fuel market growth. However, manufacturers are facing distribution and marketing challenges, as internet marketing for baby care products has not emerged significantly in developing countries such as Brazil.
Sluggish growth in multi-level marketing, which is a cheaper and convenient medium for reaching consumers, is also adversely affecting the baby care products market. The baby care products market has been segmented based on product type and distribution channel. In terms of product type, the baby care products market has been divided into baby cosmetics and toiletries, baby safety and convenience products, and baby food/formula. Based on distribution channel, the market has been bifurcated into online distribution channel and offline distribution channel. The baby food/formula segment dominated the market, followed by baby cosmetics and toiletries.
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The baby cosmetics and toiletries segment has been further sub-segmented into baby skin care products, which includes baby massage oil, body lotions, creams/moisturizers and talcum powder; baby hair care products, which includes baby shampoos and conditioners, baby bath products, which consists of soaps, bubble bath/shower gels; and others, which includes diapers, baby wipes, and baby fragrances/perfumes. In terms of distribution channel, the online distribution channel segment is expected to expand at a fast pace during the forecast period owing to the rise in adoption of smart phones and internet services.