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What to advertise during an economic downturn?

By Watsonf    15 / Mar / 2019    In Category Business

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In an ideal world, everyone would have a large amount of disposable income available to them so that they could buy whatever their heart desired. This would also be great for advertisers, as their job would become that much easier. The reality, though, is that most consumers are at the whim of the current economic state, which

Considerations when serving ads to parents and kids

By Watsonf    15 / Mar / 2019    In Category Business

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If you are a parent, you have probably noticed how your kids seem drawn to a specific toy or game advertised on TV. In many cases, it’s more about the ad serving than the product itself, as seasoned advertisers know exactly how to target a younger audience to get them excited about said product. That said, the

Five advertising tips to wealthy people

By Watsonf    9 / Feb / 2019    In Category Business

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There exists an idea that advertising practices are essentially the same regardless of who it is you are trying to reach. This is certainly not the case, though, as you need to create campaigns that speak directly to the target audience you are trying to reach. You might imagine that it would be easier to sell to a wealt

Winter ad serving tips

By Watsonf    6 / Feb / 2019    In Category Business

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While there are some products and services that are a good fit for your website all year round, there are others that are most certainly not. For example, what you might show in the summer may not be appropriate for winter. Serving ads that do not fit the season means that you are simply not going to get any click, w

Ad serving to businesses and professionals

By Watsonf    4 / Feb / 2019    In Category Business

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While a good number of ads that you see online are aimed directly at the average consumers, those are not the only types of advertising to be found. There are countless businesses out there who place ads that target other businesses, as well as industry professionals. It goes without saying that you cannot take the same approa

Advertising and legality of a product

By Watsonf    28 / Jan / 2019    In Category Business

We now live in a world where the rules and regulations are not consistent from one place to another. We are not just talking different countries here, but also different states and regions within a given country. While there are always going to be people who flaunt the rules, law-abiding advertisers need to know where their pr

Pros and cons of advertising on physical magazines

By Watsonf    19 / Jan / 2019    In Category Business

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While businesses are now doing a good portion of their advertising online, all of them are aware that it is never a good idea to put all your eggs in one basket. After all, do you really want to blow your entire advertising budget on a single form of marketing that ends up being a dud? Traditional advertising options are still

Benefits of online ad serving for political ads

By Watsonf    17 / Dec / 2018    In Category Business

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While some websites choose to steer clear of political content, there are plenty more who are willing to accept them on their pages. This may explain why so many people campaigning for office are now turning to the internet, more specifically, adservers, to get their message out to the voting public. Yes, politicians stil

Offering deals and discounts to retain your advertisers

By Watsonf    26 / Nov / 2018    In Category Business

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If you plan to have ad serving on your website, you might think that acquiring advertisers is going to be the hardest part. However, it is not nearly as difficult as you might think, especially if you have an audience that is attractive to potential advertisers. By that, we mean having thousands of real visitors who

Advantages of dynamic smart ad serving

By Watsonf    10 / Nov / 2018    In Category Business

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Like anything, there are some definite pros and cons that come with placing ads on your website. The ability to make extra money is certainly high on the list of pros. As far as the negatives go, one of the biggest issues that publishers face is displaying ads that are relevant and timely. It can be nearly impossible to stay o